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Milestone’s Alchemy launches a white label site for Apprenticeships 4 England



("Milestone" or the "Company")

Milestone's Alchemy launches a white label site for Apprenticeships 4 England


Milestone (AIM: MSG), the AIM and Social Stock Exchange quoted provider of digital media, technology and social impact solutions, announces the formal launch of Alchemy and the first white-label version of the site for Apprenticeships 4 England.

Apprenticeships 4 England is holding its annual conference on 7th and 8th March 2017, with Milestone's Passion Project as a Platinum sponsor. The conference is being supported by Lord Patel, Trustee of the Milestone Foundation, and Paul Elliott, Milestone's Corporate Social Responsibility Ambassador.

Following on from the announcement on 8 September 2016 of the co-operation agreement between Milestone and Apprenticeships 4 England and the announcement of the launch of Alchemy on 14October 2016, Milestone is taking the opportunity of this annual conference to formally launch a white label version of Alchemy for Apprenticeships 4 England. Launching this platform at the event will be helping to drive awareness of the platform. Apprenticeships 4 England has over 20,000 organisations in their network, all of which will be invited to use Alchemy.

The first white label version of the Alchemy site is going to be issued for Apprenticeships 4 England, who intend to promote the platform to all their members to raise bursary funds for young apprenticeships.

The platform will have additional features added shortly and will also feature the work the Foundation and the Passion Project are doing with our Corporate partners and in the community.

Notes to Editors:

Alchemy ( is a digital platform that allows its users to purchase the most recent music, video and e-books, make donations to charity, and fund social initiatives.

Alchemy users can buy and download from an extensive and growing library of over 40 million songs, 90,000 films, 100 internet TV channels, 300,000 TV programmes, 1.4 million apps & games and 2.7 million e-books.

The platform structure not only allows for a proportion of each sale to go towards the funding of the Milestone Foundation's ("Foundation") grass roots initiatives which help young people gain meaningful employment, but also allows users to support the Foundation's initiatives through donating or participating in crowdfunding.

Apprenticeships 4 England CEO, Lindsay McCurdy, is renowned within the apprenticeship industry both nationally and internationally and serves as an ambassador for the European Alliance for Apprenticeships. Apprenticeships 4 England (30,000 LinkedIn group members) is for businesses, training providers, awarding bodies and government agencies that all have a desire to continue the growth of apprenticeships in England. They all share good practice and support each other to continue the growth of quality apprenticeships.

For further information:

Milestone Group PLC
Tony Sanders

Tel: 020 7929 7826

Cairn Financial Advisers LLP, Nominated Adviser
Liam Murray/Sandy Jamieson

Tel: 020 7213 0880

Hybridan LLP, Broker
Claire Louise Noyce

Tel: 020 3764 2341

Walbrook PR Limited, PR
Gary Middleton / Paul Cornelius

Tel: 020 7933 8780