In April 2016, Oliver Horton took over as the Editorial Director of Milestone’s wholly owned publication, Disorder UK Magazine and within six months, refocused, rebranded and relaunched the magazine with a clear vision – showcasing young talent in fashion and music and engaging its youth audience directly.
With an overwhelming response to the relaunched title and its follow-up for spring, Disorder’s distribution has measurably evolved and broadened. With each issue now being distributed to key creative universities and colleges across the country, including Central Saint Martin’s, UCL, London Film School, The Brit School, University of Brighton, De Montfort University and Edinburgh College of Art. In addition to the magazine’s youth distribution, Disorder is now also featured in corporate racking across 46 sites such as the offices of Sony, Disney, Google, Amex, Adidas and ITN, providing additional exposure to the title for future advertising opportunities.
The cover star of Disorder’s spring edition, Machine Gun Kelly, has an ever-growing following in North America, which saw the publication receiving requests for copies of the print magazine from America and Canada. Working with Relative, Milestone’s wholly owned digital agency, Disorder quickly made the publication available to purchase via its website, www.disordermagazine.com enabling the publication to generate its first sales.
Disorder is now being sought after by collaborators and PR companies for future issues and intends to expand its team with young content creators in order to expand on its promise as a publication “for youth, by youth”.